Takashi Murakami’s work is a full-scale war on the
senses—flashing lights, neon colors, warped figures, surreal
universes, and giant balloons. Internationally acclaimed and
celebrated for his work, the artist is a global sensation and
something of a pop culture phenomenon. What better way to make a
splash than to bring him where he’s never been before?
Enter: the Qatar Museums Authority.
Under the patronage of Sheikha Al Mayassa Bint Hamad Al Thani,
daughter of the Emir of Qatar, and chairperson of the Qatar Museums
Authority, Takashi Murakami’s exhibition, “Murakami-Ego,” opened
its doors to the Doha art scene on February 9, 2012.
His first exhibition in the Middle East (and the first of its
kind in the region), “Murakami-Ego” is a milestone in the region’s
With Landor contracted to manage exhibition design, marketing
collateral, and a complete suite of online and offline
advertising initiatives, the Dubai team rose to the challenge to
make sure the Japanese artist and his work were celebrated in
We’ve branded the exhibition, how we do we advertise it?
The brief: Paint the town manga.
We left no stone unturned: from buses and taxis covered
with the artist’s signature cartoon characters, to a print campaign
canvassing the glossiest magazines in the region, to bright colors
and provocative headlines splashed across malls, to TVCs and radio
ads playing across Qatar’s broadcast media—Takashi Murakami will
leave a lasting impression on Doha long after the exhibition has
closed its doors. (Watch the Murakami TVC above.)
All images courtesy of the Qatar Museums Authority.