Paint the town manga: Murakami madness takes over Doha

July 07, 2012

Landor staff
Takashi Murakami’s first exhibition in the Middle East, “Murakami-Ego” is a milestone for the region.

Takashi Murakami’s work is a full-scale war on the senses—flashing lights, neon colors, warped figures, surreal universes, and giant balloons. Internationally acclaimed and celebrated for his work, the artist is a global sensation and something of a pop culture phenomenon. What better way to make a splash than to bring him where he’s never been before?

Enter: the Qatar Museums Authority.

Under the patronage of Sheikha Al Mayassa Bint Hamad Al Thani, daughter of the Emir of Qatar, and chairperson of the Qatar Museums Authority, Takashi Murakami’s exhibition, “Murakami-Ego,” opened its doors to the Doha art scene on February 9, 2012.

His first exhibition in the Middle East (and the first of its kind in the region), “Murakami-Ego” is a milestone in the region’s cultural offering.

With Landor contracted to manage exhibition design, marketing collateral, and a complete suite of online and offline advertising initiatives, the Dubai team rose to the challenge to make sure the Japanese artist and his work were celebrated in style.

We’ve branded the exhibition, how we do we advertise it?

The brief: Paint the town manga.

Qatar _Museum _Authority _(Murakami _expo )_march _2012_(1)C

We left no stone unturned: from buses and taxis covered with the artist’s signature cartoon characters, to a print campaign canvassing the glossiest magazines in the region, to bright colors and provocative headlines splashed across malls, to TVCs and radio ads playing across Qatar’s broadcast media—Takashi Murakami will leave a lasting impression on Doha long after the exhibition has closed its doors. (Watch the Murakami TVC above.)

Manga1

 

All images courtesy of the Qatar Museums Authority.

Category: Identity & design
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