Screen-Shot-2014-02-05-at-4.20.42-PM-2x2

Perspectives 2014 

28 February 2014
Our viewpoints on branding appear in numerous publications throughout the year. We annually publish a selection of them in  Perspectives.  Read more

Perspectives 2014

February 2014
Our viewpoints on branding appear in numerous publications throughout the year. We annually publish a selection of them in Perspectives.
Author: Landor staff

The Edge: 50 Tips from Brands that Lead

December 2012
In his third book, Allen Adamson discusses challenges faced by today's biggest brands, from Apple and General Mills to Lady Gaga and Jay-Z. Read an excerpt here.
Read an excerpt
Author: Allen Adamson, Managing Director

Landor iBooks

August 2012
Did you know you can now download some of Landor’s best writing to your iPad?
Read an excerpt
Author: Landor staff

Lifestyle Brands: A Guide to Aspirational Marketing

March 2012
In Lifestyle Brands, Antonio Marazza and Professor Stefania Saviolo explore ways in which some brands inspire devoted ambassadors, and propose methods for creating a brand that inspires obsession.
Read an excerpt
Author: Antonio Marazza, General Manager

The Big Book of Marketing

July 2010
This Landor-authored chapter introduces the key ideas of branding and lays out the steps of a comprehensive branding program (McGraw-Hill, 2010).
Read an excerpt
Author: Landor staff

BrandDigital

August 2008
Based on Allen Adamson's experience and interviews with senior marketing leaders, BrandDigital examines the way top brands are embracing digital technology while staying true to basic branding principles.
Read an excerpt
Author: Allen Adamson, Managing Director
Displaying 1-10 of 11
More results
Choose one:
Share Facebook Twitter Google+LinkedInEmail