Breakaway Brands 2014

16 Sept 2014
A more down-to-earth crop of brands has built the greatest brand momentum in the past few years. Read more
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2014 Articles

Breakaway Brands 2014

16 September 2014
A more down-to-earth crop of brands has built the greatest brand momentum in the past few years.

What’s next for Malaysian brands?

10 September 2014
In a market of just 30 million consumers, the time might be right for ambitious Malaysian brands to look farther afield for growth.

Designagenturen im “Design yourself”-Zeitalter

3 September 2014
Heute haben Verbraucher einen aktiveren Part in der Geschichte der Marken—und sie werden selbst zu Designern.

Five trends for marketers to watch

11 August 2014
Landor’s CEO sorts the marketing game changers from the fads.

When traditional research trumps big data

15 July 2014
Big data offers plenty of insights, but when it comes to researching customer behavior, there’s no better method than direct observation. Experts from Landor Paris discuss their latest ethnographic effort.

Branding Roundtable: Brand co-creation

8 July 2014
An interview with Jorge Aguilar about the strategic role of co-creation.

Helping brands move quickly and efficiently

26 June 2014
Landor creates momentum through a new approach to brand building.

Eight principles of storytelling

3 June 2014
A well-crafted, compelling brand story is an ideal way to get the word out, connect with an audience, and inspire loyalty.

Six telltale signs of a weak brand

1 June 2014
How do you know if you have a weak corporate brand? Six tips for assessing your brand.
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