Eight principles of luxury

To compete in today’s market, brand managers need to move beyond traditional marketing. Here are five imperatives for succeeding in today’s era of emerging ecosystems.

Now in its eighth year, the BrandZ Top 100 study, released by our WPP sister company Millward Brown Optimor, remains one of the most comprehensive quantitative studies on brand valuation.

How do you brand a city when that city doesn’t yet exist? Luc Speisser, managing director of Landor Paris, discusses Landor’s strategic approach to branding Lavasa, a new urban development in India.

Landor’s global creative officer Peter Knapp shares his tips for finding inspiration in unexpected places.

Our annual Green Brands survey continues to serve as a credible roadmap showing brands the way to optimal green positioning and messaging.

Luxury branding goes far beyond branding basics—sometimes even beyond logic. Above all else, luxury is felt.

Car manufacturers are falling over themselves to push out new models in a bid to offer something for everyone—just beware of diluting your brand.

Landor’s CMO, Hayes Roth, was invited to participate in the Wharton Future of Advertising Program’s Advertising 2020 Project. His thoughts on advertising’s future are shared here.

Qualche volta dimentichiamo che il nome di un brand è l’unico asset che accompagna un’azienda o un prodotto per tutto il suo ciclo di vita. Antonio Marazza, general manager di Landor Milano, illustra le 8 semplici regole per non farsi trascinare dal caso o dall’intuizione di un momento.