Allen Adamson

Chairman, North America

New York
230 Park Ave. South
New York, NY 10003
United States
+1 212 614-5050
+1 212 614-3966

Allen Adamson is chairman of the North America region of Landor Associates, and author of the book The Edge: 50 Top Tips from Brands that Lead, Including Apple, Zappos, GE, P&G, and even Justin Bieber. He is also author of BrandSimple: How the Best Brands Keep It Simple and Succeed  and BrandDigital: Simple Ways Top Brands Succeed in the Digital World.

Prior to his current role, Allen was managing director of Landor’s New York office, where he was responsible for operations and overseeing branding efforts for a broad spectrum of corporate and consumer brands in industries ranging from technology to health care to fashion. Under Allen’s leadership, the office partnered with a wide array of global clients, including Diageo, GE, Johnson & Johnson, Kraft , Procter & Gamble, NRG, and Verizon. Additionally, he provided brand guidance for nonprofit organizations including the 9/11 Memorial & Museum, the Central Park Conservancy, the Council on Foreign Relations, and Iraq and Afghanistan Veterans of America (IAVA). 

A noted expert in the areas of branding and advertising, Allen is a sought-after industry commentator. He writes a bimonthly column for on business trends and their impact on brands. He has appeared on ABC News, the BBC, CNBC’s Squawk Box, Fox Business Network, and NBC. He is frequently quoted in publications such as Advertising Age, Bloomberg Businessweek, the Financial Times, the New York Times, USA Today, the Wall Street Journal, and the Washington Post. He regularly lectures at New York University’s Stern School of Business and the Yale School of Management.

Before joining Landor, Allen gained branding and marketing expertise on both the agency and client sides. During his time as senior vice president, group director at Ammirati & Puris and DMB&B, his clients included Kraft, Mars, and Procter & Gamble. He also worked at Unilever, where he was group product manager, responsible for a number of major brands. His career began at Ogilvy & Mather in 1979.

Allen received a BS from S.I. Newhouse School of Public Communications at Syracuse University, and an MBA from New York University’s Stern School of Business.

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