Allen Adamson is managing director of the New York office of
Landor Associates, and author of the forthcoming book The Edge:
50 Tips from Brands that Lead, Including Apple, Zappos, GE,
P&G, and even Justin Bieber (available January 2013 from
Palgrave Macmillan). His previous books include
BrandSimple: How the Best Brands Keep
It Simple and Succeed and
BrandDigital: Simple Ways Top Brands Succeed
in the Digital World.
As managing director of Landor’s New York office, Allen is
responsible for operations, overseeing branding efforts for a broad
spectrum of corporate and consumer brands in industries ranging
from technology to health care to fashion. Under Allen’s
leadership, the office partners with a wide array of clients,
including Citi, Dell, Diageo, General Mills, Johnson & Johnson,
New York Life, Pfizer, and Verizon. Additionally, he provides brand
guidance for nonprofit organizations that include 9/11 Memorial and
Museum, Children’s Oncology Group, Council on Foreign Relations,
and Iraq and Afghanistan Veterans of America (IAVA).
A noted expert in the area of branding and advertising, Allen is
a sought-after industry commentator and writes a bimonthly column
for Forbes.com. He has appeared on NBC’s Today Show,
CNBC’s Squawk Box and Closing Bell, and on the
Fox Business Network. He is frequently quoted in publications such
as Advertising Age, the New York Times, USA
Today, the Wall Street Journal, and the
Washington Post. He regularly lectures at New York
University’s Stern School of Business and the Yale School of
Management.
Before joining Landor, Allen gained branding and marketing
expertise on both the agency and client sides. During his time as
senior vice president, group director, at Ammirati & Puris and
DMB&B, his clients included Kraft, Mars, and Procter &
Gamble. He also worked at Unilever, where he was group product
manager, responsible for a number of major brands. His career began
at Ogilvy & Mather in 1979.
Allen received a BS from S.I. Newhouse School of Public
Communications at Syracuse University, and an MBA from New York
University’s Stern School of Business.