That’s because the writing skills required to build enduring
customer relationships are different from those needed to drive
short-term sales. Here are a few examples:
Brand voice & messaging
Successful brands speak in one engaging and instantly
recognizable brand voice—in ads, in articles, on websites, and
everywhere else. We translate your brand attributes into a
distinctive verbal style and provide guidelines and training so
your writers understand how to craft copy in your brand's unique
voice.
Brandlines & taglines
Whether you call them slogans, taglines, or catchphrases, we
write for endurance. Ad lines are fun (and fun to write) but
they’re only built to last 30 seconds. The short phrases we craft
must last for years while hitting a strategic bull's-eye, aligning
to your messages, and managing to feel both effortless and
inevitable. That’s why we call them brandlines.
Storytelling
At its core, branding is storytelling. We craft the compelling,
engaging brand stories necessary to build that most elusive of
brand assets—customer loyalty. From websites, marketing materials,
and retail to corporate collateral and employee engagement, we
create stories targeted to your audience. We make sure your brand
is not only seen—but also heard.
Packaging copy
From the supermarket shelf to the breakfast table, think of how
often you read packaging copy. When skillfully written, package
copy is central to creating brand experiences and generating
sales.
Brand books and films
Why do some of our books, scripts, and films get translated into
35 languages? Because they work—to inspire and unify. Our benchmark
for success? When 40,000 employees sneak our brand books and films
home to show the kids.