And to the office, the gym, the supermarket, the car dealership.
After all, what people say about you is interesting, but how they
interact with your brand in the context of their lives is a great
deal more valuable. This is where transformative insights come
from, insights that not only strengthen brands but also reveal
unexpected areas for growth and innovation.
The continuing success of our approach is the result of both
expertise and flexibility. We understand and use the full gamut of
analytic tools, including traditional market research, peer salons,
blog monitors, trend analysis, ethnography, customer segmentation,
survey research, and user diaries. For each client, we assemble the
best mix of qualitative, quantitative, and experiential methods
needed to reveal unmet customer needs, wants, and insights. Walter
Landor, our founder, helped invent modern customer research, giving
us a head start we’ve never lost.
Our services include: