And to the office, the gym, the
supermarket, the car dealership. After all, what people say about
you is interesting, but how they interact with your brand in the
context of their lives is a great deal more valuable. This is where
transformative insights come from, insights that not only
strengthen brands but also reveal unexpected areas for growth and
innovation.
The continuing success of our approach
is the result of both expertise and flexibility. We understand and
use the full gamut of analytic tools, including traditional market
research, peer salons, blog monitors, trend analysis, ethnography,
customer segmentation, survey research, and user diaries. For each
client, we assemble the best mix of qualitative, quantitative, and
experiential methods needed to reveal unmet customer needs, wants,
and insights. Walter Landor, our founder, helped invent modern
customer research, giving us a head start we’ve never lost.
Our services include:
- B2B and consumer research
- Brand tracking systems, including BrandAsset®
Valuator (BAV)
- Brand
equity measurement
- Brand
monitoring
- Customer
segmentation
- Experience audits
- Landor
Families
- Positioning, name, and design assessments
- Trends