At its best, visual identity—be it a brand identity or a
corporate identity—captures your entire brand in one powerful
design. It expresses your corporate vision, sets you apart from
competitors, and is a lasting, memorable, and compelling signpost
for customers, employees, and shareholders. As individual as a
fingerprint, its unique lines and contours could belong to only one
brand.
Your identity expresses not only your entire company, it also
involves much of ours as well. That’s because so many of our skills
are required to produce each brand identity. Along with world-class
designers, Landor specialists in market insight, strategy, naming,
customer experience, and brand positioning all contribute their
expertise. This combination of rigor and creativity is something
our founder, Walter Landor, helped pioneer and which we have
refined ever since. We believe that identity design is as much a
disciplined strategic endeavor as it is an artistic and creative
one.
The results, from FedEx to Fortis, BlackBerry to BP, and John
Deere to Levi’s, are some of the most well-known, successful, and
enduring brand identities in the world. Each identity is a powerful
statement about where that brand stands today and where it’s
heading. That’s a lot to pack into something so small.